EO Update

Message from Executive Officer

This fortnight our efforts have been focused on several key areas. We've been working on advocating for our tourism region, compiling numerous reports and presentations to keep our partners informed about key developments in the sector. This work is crucial in ensuring that the voices of our members are heard and that we effectively address the challenges and opportunities facing the tourism sector in Far North Queensland.

A highlight of the period was Port Shorts, which TPDD was proud to sponsor. This year's event saw the highest attendance to date, attracting people from around the country and closer to home. The event showcased our region as an ideal stage for signature events.

We're now seeking member deals to drive traffic for our Summer and Shoulder activity. Check out the details below, noting deals can be value-added opportunities, discounts, and/or special experiences. Deals should be designed to entice booking decisions over low season months.

We're excited to be working on a brand refresh, including an update of our website. This aims to improve user experience and better showcase the unique offerings of Port Douglas Daintree, aligning with our commitment to sustainability in tourism.

We're currently conducting a content shoot for the upcoming Summer in the Tropics campaign, and planning further member workshops and support activities over the low season to help with visibility for members and the region. Our efforts will soon also focus on the Cairns and surrounds market to align with the launch of the Douglas Card in November.

Additionally, we recently featured in a radio segment, promoting our region and upcoming events to a broader audience, further enhancing our visibility.

Emma