EO Update, November 2024

Message from Executive Officer

It is with deep sadness that we acknowledge the devastating loss of our dear friend and colleague Jess. Sunday's memorial service was a beautiful celebration of her life and the profound impact she had on our community. Our thoughts remain with her family, friends, and all who knew her.

As we continue forward, I'm pleased to share several updates from our recent activities. I have just returned from a successful UK & Europe Marketplace hosted by Tourism Australia, where I engaged with 60 key industry representatives across the tourism network. The sentiment towards our region is remarkably strong, and we look forward to implementing valuable insights gained from these meetings. Following Marketplace, TTNQ hosted a special roadshow, led by Kath Cutler who did an incredible job bringing together a team of local operators to represent our region across trade events in Cardiff, Amsterdam, and Munich. These B2B sessions and 1-on-1 networking events provided valuable opportunities to reinvigorate and upskill trade partners' knowledge of our destination, connecting with over 90 retail and wholesale owners, frontline staff and product managers

On the domestic front, our Summer in the Tropics campaign is currently live, with exciting new content being captured - this week's shoot highlights our region's exceptional food offerings. We look forward to sharing the preliminary results of this campaign soon.

I'm also pleased to note that our destination is currently undergoing its eco-certification audit led by Douglas Shire Council and marking an important step in our sustainability journey. We look forward to celebrating our region's progress in this crucial area.

Our brand refresh continues to evolve, with our updated website and new assets now live. This refresh brings fresh content and imagery that will be featured across our digital channels and campaign activities.

Please don't forget to register for the Tourism Development Session on Monday. There is a lot to discover and unpack with the ATDW, Best of Queensland, and IMATE platforms, including important free promotional opportunities to leverage.

Wishing you a successful week ahead,

Emma